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Oregon Football Fans React to ‘Rooted in Substance’ Trailer

When you think about the rise of Oregon Duck football and the national brand they have become over the past few decades, there is no more important person than Phil Knight, the co-founder of Nike.

Through its investment in the program, Oregon has reached new heights and the Ducks have remained at the forefront of change over the years. It’s no secret that “Uncle Phil” has been a monumental figure in Eugene, but the story of that relationship is about to be told on a deeper level.

On Wednesday afternoon, the Ducks unveiled a new trailer for “Rooted in Substance,” a documentary-style film that chronicles the role Nike has played in the growth of Oregon’s football program. The film will be released on June 25. The timing of this project is perfect, as the Ducks are about to appear on a bigger stage as new members of the Big Ten Conference in 2024. They will also unveil new uniforms this summer. Well, it all seems to be connected.

As you’d expect, Oregon fans absolutely loved the trailer release, and they made it known on Wednesday.

Here are some of the top reactions on social media:

The trailer ‘Rooted in substance’

Years of work

A bad day for USC and Washington

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