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NCAA passes legislation to allow corporate sponsorship on the field

According to a report from Yahoo! Ross Dellenger, NCAA decision makers are looking for new ways to create cash flow, which makes sense considering they owe former Division I athletes $2.75 billion in back damages following the House v. NCAA lawsuit.

On Thursday, Dellenger reported that NCAA officials had passed legislation to “allow schools to display corporate logos on their football fields.”

So it won’t be long before we see a big “Walmart” logo on the Arkansas football field, or a “Starbucks” logo where the Washington Huskies play. Things could go even further, however, as Dellenger also reported that discussions are still ongoing regarding the inclusion of jersey patches.

“NCAA will soon be distributing information to provide clarity on how logos can be displayed (size and placement),” Dellenger wrote on Twitter. “Schools will have the opportunity to place logos in three areas: midfield and 25/30 yard lines.”

This change comes just weeks after one of the biggest changes in the history of college athletics, when the House v. NCAA ruling effectively killed the amateur model in college sports. Beginning in 2025, athletic departments will be allowed to share revenue with athletes, up to a maximum of $22 million per school.

This new concept, still in its infancy, forces the NCAA to look at further commercializing college football to offset some of these new financial obligations.

Will this be the last change we see? No coincidence, but it will be an odd day in college football history when uniforms are covered in logos, like a UCF fighter’s attire or a NASCAR driver’s uniform.

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