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Intel unveils new chip technology in AI battle with Nvidia, AMD | National

US chip titan Intel struck a defiant tone on Tuesday in the face of strong challenges from rivals Nvidia, AMD and Qualcomm, unveiling technologies it said would lead the artificial intelligence revolution.

For decades, Intel dominated the market for chips that power everything from laptops to data centers. But in recent years, its competitors, especially Nvidia, have jumped ahead in specialized AI processors.

During a keynote speech at Taiwan’s Computex expo, CEO Pat Gelsinger introduced Intel’s latest Xeon 6 processors for servers and shared more details about the next generation of Lunar Lake chips for AI PCs.

“AI is driving one of the most consequential eras of innovation the industry has ever seen,” said Gelsinger.

“The magic of silicon is once again enabling exponential advances in computing that will push the boundaries of human potential and power the global economy for years to come.”

Gelsinger said Intel’s latest equipment offers the best available mix of performance, energy efficiency and affordability.

Intel’s Gaudi systems – used for advanced AI work such as training models – cost a third of what competitors offer, he claimed.

Gelsinger’s presentation followed previous keynote speeches from Nvidia boss Jensen Huang, AMD CEO Lisa Su and Qualcomm’s Cristiano Amon – and they were full of claims and counterclaims about which company’s products were best for AI.

Su and Amon gave detailed presentations on the chips their companies have developed for AI-enabled personal computers.

Microsoft this month unveiled its Copilot+ AI PCs, which will have artificial intelligence features built into the Windows operating system.

These will be offered jointly with Microsoft by some of the world’s largest manufacturers, including Dell, HP, Samsung and Lenovo, and will have AI capabilities on the device and not just over the web.

Gelsinger in particular rejected Qualcomm’s claim that its AI PC chips were better than Intel’s.

“I want to put that to bed right now,” he said. “Is not true!”

AI computers are expected to make up 80 percent of the PC market by 2028, Intel said, citing the Boston Consulting Group.

– ‘AI smart island’ –

Computex is the premier annual tech showcase in Taiwan, where the semiconductor industry is crucial to the production of everything from iPhones to the servers that run ChatGPT.

As the world’s leading tech companies bet big on AI, Taiwanese manufacturers have emerged as central players in these plans.

The island produces most of the world’s most advanced semiconductors, including those needed for the most powerful AI applications and research.

The Taiwanese government wants to use these capabilities to accelerate the widespread use of AI.

“We still have a lot to do to make Taiwan a smart AI island,” President Lai Ching-te, who took office last month, said during a visit to Computex on Tuesday.

However, Taiwan’s central position in the semiconductor supply chain – the lifeblood of the modern economy – has become a source of concern in capitals and boardrooms around the world.

Taiwan is self-governing, but China claims the island as its territory and has said it would never refrain from using force to bring it under its control.

In recent years, relations between Beijing and Taipei have deteriorated and the Chinese military has organized several large-scale exercises around the island.

bur-qan/dhc/ser

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